Not only are there millions of people logging onto Twitter each month, but there are millions logging on every single day! People are also using the platform specifically to discover new things, whether it’s news stories, products, or experiences. Twitter is POPULAR! Okay, I do realize you likely already knew this fact, but understanding exactly how popular is critical as well. The average tweeter spends 3.39 minutes on the platform per session Key takeaways 42% of Twitter uses are on the platform daily.ħ. Twitter is the #1 platform for discovery with 79% of people on Twitter seeking to discover what’s new.Ħ. There are 500 million tweets sent per day.ĥ. There are 186 million daily active users on Twitter in 2021.Ĥ.
That equates to a growth of 4% in 2021 alone.ģ. There are 353 million monthly active users on Twitter. There are 1.3+ BILLION accounts created on Twitter.Ģ. Here are 40 Twitter statistics marketers should know to improve their strategies in 2022. Yet, Twitter has changed immensely since its emergence into the social media world in 2006. “Twitter is a brand builder and marketing multiplier for businesses when used correctly.” “Twitter gives businesses a cost-effective method of engaging with their customer base,” says Susan Ward, owner of an IT consulting firm. Regardless, if you are not currently maintaining an active Twitter presence, you certainly should be.
Perhaps your company even has multiple Twitter accounts-one for your main business promotions, one for helping customers, and another for building a community. Whether or not you personally use Twitter, I would be willing to wager that your company has a Twitter account to promote your business. Whether you’re tracking the news or looking for a distraction from your home office (or your couch), Twitter continues to be one of the top five most popular social networks in the US with over 20% of US internet users accessing Twitter on a monthly basis. Advertising revenue fell 8%, to $489 million.Īdjusted earnings per share were 8 cents, topping estimates of 5 cents a share, while its GAAP net loss was $116 million.With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. "It just feels like they’re making little concrete progress in terms of turning their major metrics around," said Dawson.įor the quarter, Twitter reported $574 million in revenue, down 5% from a year ago, but still ahead of analyst estimates, according to S&P Global Market Intelligence. If the trends in weak user growth continue, the pressure on Twitter CEO Jack Dorsey is expected to ramp up.
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"It’s not really clear how to get started, to get to the point where it’s useful for you," said Dawson. The company reported more than 2 billion monthly active users, while 1.32 billion use the service daily.Īmong potential users, a lingering question about Twitter remains: why and how do I use it? Dawson said Twitter needs to "drastically simplify" how to use Twitter, shifting to a strategy where people can follow topics of interest instead of seeking out individual accounts. Twitter's user base pales in comparison to social media behemoth Facebook, fresh off its earnings results Wednesday. "The Trump effect lasted for exactly three months," said Pachter. But it's slower than the 14% boost it recorded during the first quarter. "That was the most worrying thing of all," said Dawson.Īs for daily active users, Twitter says they're up 12% year-over-year, the third straight double-digit bump. Twitter's lack of explanation for why user growth was flat is "striking," said Jackdaw Resarch chief analyst Jan Dawson, especially since Twitter has revamped its experience over the last few months to make it easier to use. Last quarter, Twitter reported a 6% boost in monthly active users, attributed in part to increased user interest in news and politics sparked by Trump.
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